So Much More, A Mall of America® Podcast

Ep. 139: Inside the Olympic Journey with Natalie Darwitz

The Winter Olympics recently wrapped up, leaving us with unforgettable moments of pride, perseverance, and world-class competition. Today, we’re reflecting on the Games with someone who knows that stage firsthand. 
 
Minnesota hockey legend Natalie Darwitz joins the show to share her perspective as a three-time Olympic medalist with the United States women's national ice hockey team. Natalie takes us inside the experience of competing at the Olympics, the pressure and emotion of representing Team USA, and what makes Olympic hockey unlike any other tournament. 
 
Now leading Darwitz Hockey Development, Natalie is focused on mentoring the next generation of athletes. She shares lessons from her Olympic journey, the importance of mindset and resilience, and advice for young players who dream of one day stepping onto the Olympic stage themselves. 
 
2:00 Reflection on Men’s and Women’s U.S. Hockey gold medals 
4:15 The very first thing every Olympian does when they get off the plane 
6:30 The ‘Ah-ha’ Olympic moment for Natalie 
10:00 As a high school senior participating in the Olympics – her classmates watched her live 
14:30 The importance of managing mental health and taking care of yourself…and having fun 
18:30 For Olympic athletes, the world revolves around the cafeteria 
22:30 Darwitz Hockey Development – helping the next generation of athletes 
 
Visit: https://www.darwitzhockey.com/  
Visit: https://www.nbcolympics.com/videos  
 
Guests: Natalie Darwitz, US Hockey Olympian, entrepreneur, coach, business owner 
 
Hosts: Jill Renslow, Daniel Jasper 
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn. 

Ep. 138: Planning the Ultimate Spring Break at MOA

Spring Break at Mall of America! A fresh start to a new season and thoughtful ways guests can plan, play, and make the most of every moment of their Spring Break get-a-way.
 
From special travel-focused itineraries to value-packed attraction bundles this year’s Spring Break at Mall of America is built to feel seamless, energetic, and unforgettable. We explore free interactive options like the MOA® Insiders Challenge, immersive spring photo vignettes throughout the Mall, and the new PARK SHOP FLY program that reinforces MOA’s role as a true travel hub.
 
Then we dive into the high-energy fun happening inside Nickelodeon Universe including the return of Slime Break, now with a competitive twist inspired by Double Dare, the Scrambled Egg Mix-Up Scavenger Hunt and more. Whether you’re a planner mapping out a three-day stay or a local family looking for a spontaneous afternoon adventure, this episode breaks down how Spring Break at MOA continues to evolve.
 
3:30     How to plan your trip to MOA including unique itineraries, tips + tricks and more
5:30     All about Park-Shop-Fly at MOA, it’s convenient and affordable
6:45     MOA Insiders Challenge – a fun Spring Break activity that rewards as you shop
8:15     Spring Break activities from a family-style game show to all-things slime
14:00    Great shopping tips for Spring Break including amazing new dining options
17:00    The best ride choices from the tame to the very adventurous
19:00    Spring break smiles and memories; and hidden gems
 
Visit: www.mallofamerica.com/spring
 
Guests: Jacob Mullan, Entertainment Manager at Mall of America
 
Hosts: Daniel Jasper, Sara Johnson
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.

Ep. 137: Trends That Matter: Planning for What’s Next in 2026

Today’s episode is all about what’s next. From how we shop and spend, to how entertainment, technology, and AI are reshaping the retail experience...and defining the future.
 
We’re joined by Mary Van Note and Beth Perro-Jarvis from Ginger, a strategic partner to Mall of America. They share insights on evolving consumer expectations, trends in physical retail and entertainment, the influence of AI on decision-making, and how brands can stay relevant in a rapidly changing landscape. We also look ahead at which trends may have the biggest long-term impact.
 
1:30     The background of Ginger and how this agency is rooted in retail
2:30     Mary and Beth first major partnership with MOA helped us create our vision
5:00     How Love Moments show up every day at Mall of America
13:30    Trends in the retail arena – the mashup of brand and experience
15:00    The cultural currency of concerts and other amazing events
18:20    The world of A.I. and how it’s changing the way we live
21:40    Emerging trends that everyone should know from coziness to international travel to K-Pop
 
Visit: https://gingerminneapolis.com
 
Guests: Mary Van Note and Beth Perro-Jarvis, Founding Partners of Ginger Consulting LLC
 
Hosts: Jill Renslow, Daniel Jasper
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.

Ep. 136: Celebrating Lunar New Year at MOA

Today’s episode is all about culture, connection, and celebration as we welcome Lunar New Year at Mall of America. We’re joined by Xiaoyan Luo, PR Director of the Alliance of Minnesota Chinese Organizations, and Steven Zeng from Beard Papa’s to talk about this year’s vibrant Lunar New Year festivities, presented by Niko Niko.
 
Taking place February 21 and 22 in the Huntington® Bank Rotunda at Mall of America, the celebration ushers in the Year of the Horse, a symbol of energy, independence, and forward momentum. Together, we explore the deeper cultural significance of Lunar New Year, traditions like red envelopes, traditional dress, renewal rituals, and how this holiday is celebrated across many Asian cultures around the world.
 
You’ll also hear how events like this bring communities together through live performances, cultural demonstrations, interactive activities, and festive décor creating opportunities for learning, joy, and shared experiences for guests of all backgrounds.
 
1:35     Understanding the Spring Festival a.k.a. Lunar New Year
5:30     The switch from Chinese New Year to Lunar New Year – it’s all about inclusion
7:35     Celebrating Lunar New Year at MOA with giant red lanterns and festivities
11:00    Why red is important to the Lunar New Year tradition (based on the mythical animal Nian)
13:00    They symbolism around red pockets and gifts throughout the holiday
16:45    The treats available every day at Beard Papa’s
20:15    Favorite memories growing up celebrating Lunar New Year
 
Visit: https://my.neki.io/nonprofit/alliance-of-mn-chinese-organizations-65661  
Visit: https://www.mallofamerica.com/lunarnewyear
Visit: https://www.nikonikoboba.com
Visit: https://www.mallofamerica.com/directory/beard-papas
 
Guests: Xiaoyan Luo, PR Director of the Alliance of Minnesota Chinese Organizations and Steven Zeng from Beard Papa’s
 
Hosts: Daniel Jasper, Jill Renslow
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.

Ep. 135: Love, Chocolate and the Perfect Meal, Valentine’s Day at MOA

With Valentine’s Day right around the corner, today’s episode is all about celebrating love through thoughtful gifts and memorable experiences at Mall of America. We start with Megan Townsend, Head of Marketing for North America at Läderach, who shares the story behind the iconic Swiss chocolate brand and why it has become a go-to for elevated Valentine’s Day gifting. From handcrafted chocolate slabs to the joy of sampling in-store, Megan gives us a behind-the-scenes look at what makes Läderach such a beloved part of the Mall of America experience.
 
Then, joining us in studio, we head to the table with Chef Kunal from Cedar + Stone, Urban Table at the JW Marriott. Known for its locally inspired, seasonal cuisine and warm, refined atmosphere, Cedar + Stone is a favorite destination for special occasions. Chef Kunal talks about his culinary journey, what makes Valentine’s Day dining so meaningful, and the thoughtful touches that turn a great meal into a memorable experience.
 
Whether love means chocolate, a beautiful meal, or simply time well spent together, this episode is full of ideas to help you celebrate Valentine’s Day your way.
 
Note: Our conversation with Megan from Läderach was recorded remotely, and you may notice a few playful “love is in the air” tech glitches along the way. Stick with us…it’s worth it, and the chocolate stories are still sweet.
 
2:15     All about Läderach fine Swiss Chocolatier
5:00     Fan Favorites for Valentine’s Day at Läderach (gifts for everyone)
10:00    What to expect when you first enter Läderach at MOA
12:00    Joined in studio by Chef Kunal from Cedar + Stone, Urban Table
12:30    Chef Kunal’s culinary journey from Vancouver to Minnesota + why he loves preparing food
14:15    The Cedar + Stone, Urban Table experience: from farm to table
16:00    Valentine’s special offerings at Cedar + Stone
17:00    Fun Valentine’s, Galentine’s and family ideas
 
Visit: https://mallofamerica.com/directory/laderach
Visit: https://mallofamerica.com/directory/cedar-and-stone-urban-table
 
Guests: Megan Townsend, Head of Marketing for North America at Läderach; Chef Kunal from Cedar + Stone, Urban Table at the JW Marriott Mall of America
 
Hosts: Jill Renslow, Sara Johnson
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.

Ep. 134: Celebrating the Super Bowl with Christopher Straub

With the Super Bowl just days away, today’s episode celebrates the biggest game of the year…Mall of America style. NOTE – watch this episode if possible, you won’t want to miss the designs.
 
We’re joined by fashion designer Christopher Straub, who kicks things off by showing off his Super Bowl–inspired dress designs, a memorable Mall of America activation that blended high fashion with football. Christopher walks us through each look, shares the inspiration behind the designs, and reflects on standout moments. Sara Johnson weighs in with her fashion-forward perspective, highlighting what makes each design stand out and whether she’d wear a modern-inspired version today.
 
Then we turn our attention to game day at MOA. Sara shares where to watch the Super Bowl, food and drink specials across the Mall, and how fans can turn Super Bowl Sunday into a full-day experience—whether you’re here for the game, the food, or the atmosphere. Christopher and Sara share their favorite Super Bowl memories, traditions and foods. Fashion, football, and fan experience…all in one episode.
 
2:15       Origins of creating Super Bowl inspired fashion designs at Mall of America
4:00       Design #1: Astroturf meets high fashion, halter neck with hand-painted decals
5:40       Design #2: Sports fan cheering on both teams including hat, leg warmers and foam finger
7:15       Design #3: Sewn live during Super Bowl Media Party: making the call, referee-style
9:15       Design #4: Super Bowl ticket gown. Amazing design in with fabric for this dress
12:00    Design #5: The finale. A sculptural mini-dress made with football leather, lacing
14:33    A brief intermission followed by in studio conversation with Christopher and SJ
15:40    Transforming Paul Bunyan for Super Bowl LII
19:50    Super Bowl prep ideas (from fashion to jerseys, and dining to watch parties) with SJ
22:15    Why people watch the Big Game, from commercials to half-time show
 
Guests: Christopher Straub, fashion designer, author, entrepreneur, TV celebrity
 
Your host: Daniel Jasper, Sara Johnson
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.

Ep. 133: Carl Radke: From Summer House to Self-Discovery

Joining us today is Carl Radke, star of Bravo’s Summer House and author of the new memoir, Cake Eater. Carl is at Mall of America for a special book event, and we’re grateful he took the time to sit down with us.
 
In Cake Eater, Carl shares a candid and deeply personal look at his life, navigating career shifts, family dynamics, profound loss, and his journey through recovery. It’s an honest, vulnerable story that reminds us growth and joy often come from the moments that challenge us most.
 
In this conversation, Carl opens up about what inspired him to write the book, how sharing his story has changed him, and what he’s still learning about authenticity, resilience, and staying grounded. It’s a thoughtful discussion about change, self-awareness, and what it really means to redefine success.
 
NOTE: Please be aware, there is the use of some colorful language in this episode.
 
2:15       An early Mall of America story from Carl Radke (been here many times)
5:00       Talking about writing a book, vulnerability and the platform to share his story
7:40       Getting men to speak out about critical issues, mental health, emotional issues
9:30       Learning from 10 seasons of Summer House (and life)
13:15    Cake Eater, how Pittsburgh, golf, and The Mighty Ducks helped inspire the book title
19:00    Launch of Carl’s new bar/café in New York: Soft Bar, it’s about intentionality
29:00    The world of running – and the community it builds
31:00    Wrapping up the visit with rapid fire questions
 
For the book tour: https://cakeeatertour.com/
For Cake Eater visit: https://www.simonandschuster.com/books/Cake-Eater/Carl-Radke/9781998076765 (or Barnes + Noble and other booksellers)
To visit Soft Bar: https://soft-bar.com/
For info on Loverboy: https://drinkloverboy.com/
 
Guests: Carl Radke, star of Summer House and author of Cake Eater
 
Your host: Jill Renslow, Sara Johnson
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.

Ep. 132: New Year, New Stores, New Fun

In this episode, we’re joined once again by Carrie Charleston and Ashley Hofman from Mall of America’s leasing team, the minds behind the mix. Together, we explore how new retail, dining, and experiential concepts come together to create unforgettable moments for guests. From viral openings like KPOP NARA and Pop Mart, to nostalgic collaborations like Hello Kitty + Friends Build-A-Bear, to crowd-drawing moments like Tom Brady’s appearance for CardVault.
 
We’ll also dig into the evolving food scene with brands like Giordano’s, Sweetgreen, and Sweet Crunch Tanghulu, and look ahead to what’s coming next including immersive experiences like Vatican Unveiled and exciting new additions like DUCK, Mogouyan Noodle, Roni’s Mac Bar, and Mango.
 
This conversation goes beyond square footage and storefronts. It’s about timing, storytelling, guest emotion, and why leasing at Mall of America is really about creating moments people remember long after they leave.
 
1:10       New shopping, dining and fun additions and Ahley’s obsession with Labubus
3:00       Take time to explore recently opened Mavi jeans, MINISO and Card Vault by Tom Brady
8:15       KPOP Nara soon to open at MOA, the newest addition in Asian pop music + culture
12:25    Hello Kitty partners with Build A Bear, bringing generations together
13:30    Chicago-style pizza Giordano’s to Mogouyan hand-pulled noodles and Sweetgreen
18:45    Duck! claw-machine experience, Primark fashion and home-forward, Mango fashion
21:45    J. Crew and Banana Republic capturing nostalgia and forward-looking fashion coming soon
 
To learn more, visit: https://www.vikings.com/ and https://www.vikings.com/fans/
 
Guests: Carrie Charleston, Vice President + Head of Leasing; Ashley Hofmann, Leasing Director at Mall of America
 
Your host: Jill Renslow, Daniel Jasper
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.

Ep. 131: More Than Football: Creating Unforgettable Vikings Fan Moments

What does it take to create unforgettable fan experiences and partnerships that go far beyond game day?
 
In this episode, we sit down with Morgan Kennedy, Vice President of Partnership and Premium Experience for the Minnesota Vikings, to explore how the team designs elevated fan moments at U.S. Bank Stadium and beyond. Morgan shares how premium experiences have evolved, what fans truly crave today, and how the Vikings choose brand partners that align with their values and enhance the fan journey.
 
We also dive into standout Vikings partnerships, including collaborations with Mall of America, lessons learned when experiences don’t go as planned, and how great partnerships help connect with fans outside the stadium. This conversation offers real insight into fan engagement, premium experiences, and partnership strategy from one of the NFL’s most iconic franchises.
 
Skol.
 
1:45       Four pillars of Morgan Kennedy’s role at the Vikings
7:00       Reflections on athletes, sports and how they connect to fans and the world
8:45       How merchandising and partnerships gets fans excited (including brand collabs and vintage)
10:30    The art of aligning with key partners and building premium experiences
12:45    Amplifying the fan experience, at games and beyond – it’s generational
14:00    Favorite MN Vikings brand moments, introducing the world to the NFL and the Vikings
18:45    New partnerships that helped amplify the work and experience for fans
22:00    How the MN Vikings activate at Mall of America, and at US Bank Stadium
24:30    Lightning round for our guests
 
To learn more, visit: https://www.vikings.com/ and https://www.vikings.com/fans/
 
Guests: Morgan Kennedy, Vice President of Partnership and Premium Experience at the Minnesota Vikings
 
Your host: Jill Renslow, Sara Johnson
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.

Ep. 130: Protecting America’s Mall

What does it take to keep the nation’s busiest mall safe, day in and day out?
 
In this episode, we talk with Will Bernhjelm, Vice President of Security at Mall of America, about a career shaped by service, adaptability, and purpose. Will has been an integral member of the MOA security team, which he now leads, for more than 23 years. Will and his team of highly trained, dedicated professional security officers are the best of the best.
 
Will shares how his time in the Army National Guard influenced his leadership approach and elevated security training at MOA… a program that leads the industry. We explore the “Swiss cheese” model of security, where layered people, processes, and technology work together to keep guests safe. From bike and patrol officers to K9 teams and advanced tools like license plate readers and facial recognition, used responsibly and thoughtfully, combine to keep the Mall safe.
 
At its core, this conversation is about why security matters, and the deeply personal motivation behind protecting a place where millions of families come to make memories.
 
1:00       Will’s professional journey that led to Mall of America
3:10       Army National Guard deployments to Kosovo and Iraq led to supervisory role in security training
5:30       A new outlook on security training, leading the retail and attractions industries
9:00       The Swiss cheese strategy that keeps Mall of America safe
11:45    MOA bike officers, year-round patrols in all types of weather
12:50    Everyone’s favorite… Mall of America K9 teams
14:25    MOA Patrol Officers, the modern day ‘beat cop’ at the nation’s busiest mall
15:30    Technology at MOA including LPR cameras
16:45    How Facial Recognition technology is used responsibly at MOA and leads the industry
19:45    Why we work hard to keep this place safe (it’s all about family)
 
To learn more, visit: https://mallofamerica.com/security
 
Guests: Will Bernhjelm, Vice President of Security at Mall of America
 
Your host: Daniel Jasper
 
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.