Ep. 67: Hammer Made; An Entrepreneur's Story

How does an entrepreneur and dreamer take their passion for something and turn it into a thriving business? Jason Hammerberg, CEO and Founder of Hammer Made, a boutique men’s clothing line, shares the story of how he created a beloved brand. Hammer Made shirts have become a favorite for well-dressed men throughout the country. Having just celebrated 15 years, the store grew from one store in Edina to eight locations in premier destinations. But when starting a new business, and building a brand, the path is never straightforward and there are inevitable obstacles to face along the way. Tune in to hear how Jason and his team continues to learn and grow.

1:40 Jason’s start in men’s clothing as a young man in Duluth – for the discount
2:40 Why he created the brand, Hammer Made, to be a rule breaker
4:25 How he created his vision and started the business, and stumbled along the way
7:40 Opening his original store at Galleria
12:55 What a first visit to Hammer Made is like, you need to start with the shirt
14:45 How a shirt shop in Venice, Italy taught Jason how to merchandise
17:55 Collaborating with a specialist in Portugal to design the colors of the season
23:00 How the ‘office shirt’ changed since the great pandemic
28:50 How a custom crafted shirt can become a collector’s item
31:30 Advice for a hopeful entrepreneur

You can check out Hammer Made at: https://www.hammermade.com/. 

Guests:  Jason Hammerberg, CEO and Founder of Hammer Made; Carrie Charleston, VP/Head of Leasing at Mall of America

Hosts: Jill Renslow; Daniel Jasper

Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.